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Tobacco Content Exposure on Social Media Associated with Tobacco Use

Donaldson SI, Dormanesh A, Perez C, et al. Association Between Exposure to Tobacco Content on Social Media and Tobacco Use: A Systematic Review and Meta-analysis. JAMA Pediatr. Online First, July 11, 2022. Tobacco, social media, and marketing search terms were entered into online databases, including MEDLINE, ISI Web of Science, Scopus, and PsychINFO. Study characteristics, including research design and methods, sampling strategy, and demographics, were assessed for each study. The systematic search produced 897 independent articles, of which 29 studies met inclusion criteria…. Participants who were exposed to tobacco content on social media, compared with those who were not exposed, had greater odds of reporting lifetime tobacco use (OR, 2.18; 95% CI, 1.54-3.08; I2 = 94%), past 30-day tobacco use (OR, 2.19; 95% CI, 1.79-2.67; I2 = 84%), and susceptibility to use tobacco among never users (OR, 2.08; 95% CI, 1.65-2.63; I2 = 73%). Findings suggest that a comprehensive strategy to reduce the amount of tobacco content on social media should be developed by federal regulators. https://jamanetwork.com/journals/jamapediatrics/fullarticle/2794077

Stephen Hamann

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