Vuse e-cigarettes get marketing promotion while Juul restricted
Maloney J. Reynolds-american-gains-on-juul-by-marketing-vaping-as-cool-again. Wall Street Journal. 17 August 2020.
https://www.wsj.com/articles/reynolds-american-gains-on-juul-by-marketing-vaping-as-cool-again-11597688033Tobacco giant Reynolds American Inc. is using deep discounts and a wide-ranging marketing campaign to grab a bigger share of the U.S. e-cigarette market while rival Juul Labs Inc. is under fire from regulators… The North Carolina company, which also sells Camel and Newport cigarettes, is using models as young as 25 and is marketing on social media with music and images aimed at younger adults—practices that Juul stopped two years ago after being accused by critics of targeting teens.”
Comment: E-cigarette companies use youth appeals to push their nicotine products; fighting for a new generation of addicts
by Stephen Hamann
