E-media misinformation influences e-cigarette use in the US and UK
Wright C, Williams P, Elizarova O, et al. Effects of brief exposure to misinformation about e-cigarette harms on Twitter: A randomized controlled experiment. BMJ Open. 2021;11:e045445. US and UK adult current smokers may be deterred from considering using e-cigarettes after brief exposure to tweets that e-cigarettes were just as or more harmful than smoking. Conversely, US adult current smokers may be encouraged to use e-cigarettes after exposure to tweets that e-cigarettes are completely harmless. These findings suggest that misinformation about e-cigarette harms may influence some adult smokers’ decisions to consider using e-cigarettes. https://bmjopen.bmj.com/content/bmjopen/11/9/e045445.full.pdf
Stephen Hamann
