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Tobacco Companies subvert the May 2020 EU Ban on Menthol

“The tobacco industry has introduced diverse new products to the UK that can get around the ban: menthol accessories sold separately from cigarette packs, and RYO pouches and cigarillos with a capsule. It has also used the ban to promote more profitable heated tobacco products, which unlike quitting are not risk-free. Despite claims of a commitment to reducing harm, this provides yet further evidence that the tobacco industry will circumvent and undermine measures with genuine potential to reduce harm.”

Hiscock R, Silver K, Zatonski M, Gilmore AB. Tobacco industry tactics to circumvent and undermine the menthol cigarette ban in the UK. Tobacco Control. Online First, May 18, 2020. http://dx.doi.org/10.1136/tobaccocontrol-2020-055769

Stephen Hamann

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