Adolescent Exposure to Online Advertisements and Promotions
Leung J, et al. Adolescent Exposure to Online Advertisements and Promotions for Tobacco Products on the Internet — A Cross-Sectional Analysis of the Global Youth Tobacco Survey. Journal of Adolescent Health. Dec 2023. 73; 6: 1138-44.
https://www.jahonline.org/article/S1054-139X(23)00384-1/fulltext
Prevalence of adolescent exposure to online advertisements for tobacco products ranged from 18.2%–34.3% and 12.3%–34.4% for tobacco advertisements that “looked fun or cool”. Exposure to online tobacco product advertisements was prevalent across the 15 countries, including those with advertising bans in place. It included adolescents who have never smoked (14.4%–28.4% exposed to any, 9.1%–31.0% exposed to fun or cool advertisements). Reporting seeing tobacco advertising online that looked fun or cool was positively associated with the prevalence of past-month smoking (r = 0.64, p = .010). Stephen Hamann
