The most popular electronic cigarette, JUUL, is moving aggressively into worldwide markets in Asia and Europe.

“The e-cigarette industry is present in many countries with varying levels of oversight and is increasingly seeking additional business opportunities. Indonesia and other LMICs [low-income and middle-income countries] have limited capacity to monitor and regulate these novel devices which pose potential threats to public health. JUUL’s entrance into the Indonesian market and the markets of multiple countries in Asia and Europe emphasises the need to monitor trends in e-cigarette use around the world, in order to prevent increasing global use of these products, and further nicotine addiction.” Click here

One example in Indonesia is the partnership that JUUL has made with PT Erajaya Swasembada, an Indonesian distributor of Apple Inc.’s iPhones and Samsung Electronics Co.’s smartphones. Erajaya’s shares have jumped 19%, the most since April 30, 2018, while its main Indonesian competitor fell 1.5%. Click here

Orlan EN, Parascandola M, Grana R. JUUL from the USA to Indonesia: implications for expansion to LMICs. Tob Control. 2019 Jul 5. pii: tobaccocontrol-2019-054979. [Epub ahead of print]

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