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STOP. What are Tobacco Generational Endgame Policies (TGEP)? March 2024

Tobacco Industry Opposition to TGEP Highlights the Effectiveness of these Policies.

“Policies that prevent people from ever starting, such as generational endgame policies, could have a significant impact on reducing tobacco use around the world. Major tobacco companies are publicizing a misleading “transformation” narrative, claiming they want consumers to move away from cigarettes. But their responses to these policies show they aren’t serious about reducing smoking, especially among young people.”

https://exposetobacco.org/wp-content/uploads/Tobacco-Generational-Endgame-Policies.pdf

Comment: Examples of tobacco industry tactics to defeat these policies are presented, as well as how they have been used in countries with proposed policies.

Stephen Hamann

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