Protecting Youth From Online E-Cigarette Marketing
Vital Strategies. Protecting Youth From Online E-Cigarette Marketing: Findings From a New Study in India, Indonesia and Mexico. New York, NY; January 2023.
https://termcommunity.com/protecting-youth-from-online-e-cigarette- marketing-findings-from-a-new-study-in-india-indonesia-and-mexico
Central Points: “Policies that regulate e-cigarettes may reduce their marketing online. E-cigarette marketing tends to be youth-focused with an emphasis on flavors, colors, and customizable, flashy, “high-tech” product designs. While e-cigarettes are promoted as smoking cessation aids in policy contexts, this was not reflected in how they were marketed across all three countries.”
Comment: Details show that the marketing was to youth, not for smoking cessation. Only strict regulation of e-cigarettes limits marketing to youth.Online E-Cigarette
Stephen Hamann
