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Individual cigarette design affects likelihood of youth smoking

Mitchell D, et al. Reactions to, and trial intentions for, three dissuasive cigarette designs: a cross-sectional survey of adolescents in Scotland Tob Control. 2020 Aug 19;tobaccocontrol-2020-055842. Online ahead of print. https://tobaccocontrol.bmj.com/content/early/2020/08/19/tobaccocontrol-2020-055842“More participants had negative reactions to the dark green (93% of adolescents), ‘smoking kills’ (94%) and ‘toxic’ (96%) cigarettes, compared with the standard cigarette (85%). Dissuasive cigarettes present an opportunity to further reduce the appeal of smoking among adolescents.”

Stephen Hamann

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