Research highlights who uses the two most common heated tobacco products in Japan
Sutanto E, et al. Prevalence, Use Behaviors, and Preferences among Users of Heated Tobacco Products: Findings from the 2018 ITC Japan Survey. Int. J. Environ. Res. Public Health 2019, 16(23), 4630.
“Virtually all HTP (Heated Tobacco Product) users were current cigarette smokers (67.8%) or former smokers (25.0%); only 1.0% of HTP users were never smokers. Among HTP users, IQOS was the most frequently reported brand used (64.5%), and menthol was the most common flavor reported (41.5%). IQOS was used more by younger respondents and those who reported daily use, while Ploom TECH was more popular among older respondents and non-daily HTP users. This is one of the first non-industry funded studies to explore the use of HTPs in Japan.”
https://www.mdpi.com/1660-4601/16/23/4630
by Dr.Stephen Hamann
