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Exposure to tobacco content in episodic programs and tobacco and E-cigarette initiation. Preventive Medicine

Bennett M, et al. Exposure to tobacco content in episodic programs and tobacco and E-cigarette initiation. Preventive Medicine; https://doi.org/10.1016/j.ypmed.2020.106169This study assessed the relationship between exposure to tobacco content in programs on Netflix and broadcast or cable TV and initiation of combustible tobacco or e-cigarette use among young people…. Data were collected in February–May 2018 and February–May 2019. All analyses were conducted in 2019. Results suggest a dose-response relationship between exposure to tobacco and vaping initiation, whereby the higher the exposure, the greater the odds of subsequent initiation (OR(low) = 2.19, 95%CI = 1.38–3.48; OR(medium) = 2.20, 95%CI = 1.34–3.64; OR(high) = 3.17, 95%CI = 1.71–5.88). Findings highlight the need for policy and advocacy efforts to reduce young people’s exposure to tobacco content across all media platforms.

https://truthinitiative.org/sites/default/files/media/files/2020/08/Exposure-to-tobacco-content-in-episodic-programs.pdf

by : Stephen Hamann

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