Tobacco Industry Watch
How BAT imaging re-launched Kent cigarettes in Korea in 2019 Dewhirst T, Lee WB. Kent cigarette brand marketing in the Republic of Korea: the role of a pioneering image, flavor capsules and leader price promotions. 4 September 2020. http://dx.doi.org/10.1136/tobaccocontrol-2019-055346
BAT positioned Kent as a pioneering brand that ‘symbolizes progress through technology in the cigarette category and stands out as the most innovative and forward-looking brand in the industry.” Introducing new or reimagined products is increasingly used by tobacco companies to maintain market share.
by : Stephen Hamann