Tobacco Industry Employees Reveal Covert Marketing to Subvert Tobacco Promotion Restrictions

Watts C, Burton S, Freeman B. ‘The last line of marketing’: Covert tobacco marketing tactics as revealed by former tobacco industry employees. Global Public Health. Published online September 18, 2020. Qualitative interviews of ten informants showed three primary mechanisms companies used with/through retailers to promote tobacco products: 1) financial incentives, 2) experiential incentives (all-expenses paid vacations, exclusive parties and events), and 3) targeted marketing and education. Authors state that legislative provisions “must be introduced to outlaw these activities in tobacco advertising and promotion legislation.”

Stephen Hamann

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