Smokeless Tobacco Industry Marketing to College Students in the US, 1970s-1990s
Qian ZJ, et al. Promoting Tobacco Use among Students: The U.S. Smokeless Tobacco Company College Marketing Program. Laryngoscope. 2020 Nov 13. Online ahead of print.
https://onlinelibrary.wiley.com/doi/epdf/10.1002/lary.29265
“From the 1970s-1990s the U.S. Smokeless Tobacco Company (USST) conducted aggressive campaigns to solicit college students to buy their smokeless tobacco (ST) products… USST’s College Marketing Program (1978-mid 1980s) sponsored events in some 350 campuses and hired student representatives in at least 175 colleges and universities across America… Over a typical school year approximately a quarter million Happy Days, Skoal, and Skoal Bandits samples were handed out to undergraduates. USST paid their student representatives well and offered them a variety of incentives based upon sales growth.”
Stephen Hamann
