Exploitation of the COVID-19 pandemic by e-cigarette marketers
Ramamurthi D, Chau C, Jackler RK. Exploitation of the COVID-19 pandemic by e-cigarette marketers | Tobacco Control Published Online First: 27 August 2020. “The e-cigarette industry is clearly concerned about reports that vaping may make users more vulnerable to serious disease with COVID-19. In an Instagram post, BLVK Unicorn Vape maintains, ‘Myth: Vaping may lead to increased risks with COVID-19’…Companies are also using their response to COVID-19 to burnish their public relations… The US Food and Drug Administration’s (FDA) regulations prohibit e-cigarette marketers from advertising their products as beneficial to health… In its evaluation process, the agency should take into account brands that have a history of pursuing aggressive and deceptive marketing techniques.” : https://tobaccocontrol.bmj.com/content/tobaccocontrol/early/2020/08/26/tobaccocontrol-2020-055855.full.pdf
Stephen Hamann
