Philip Morris’ strategy to introduce heated tobacco products …
Watts C, Burton S, Freeman B. Creating a market for IQOS: analysis of Philip Morris’ strategy to introduce heated tobacco products to the Australian consumer market. Tobacco Control 2022;31:458-463. https://tobaccocontrol.bmj.com/content/31/3/458
“Philip Morris has strongly lobbied the Australian government to legalize heated tobacco products, while simultaneously making plans to sell IQOS at young adult-friendly premises such as bars, clubs, and pubs if its proposed legislative changes are made. This case study provides valuable insights for other countries where Philip Morris may be replicating similar strategies to weaken tobacco control legislation.”
Stephen Hamann
