Packaging Design Analysis to Support Standardized Packaging in the ASEAN
n YL, Yong CY. (2020). Packaging Design Analysis to Support Standardized Packaging in the ASEAN, January 2020. Southeast Asia Tobacco Control Alliance (SEATCA), Bangkok. Thailand.
https://seatca.org/dmdocuments/Packaging%20Design%20Analysis%20to%20Support%20Standardised%20Packaging%20in%20the%20ASEAN_WEB_F.pdf
This 68 page report analyses cigarette packaging design strategies and promotional elements used by industry to subvert and dilute the effectiveness of existing regulations on pictorial health warnings and bans on tobacco advertising, promotion, and sponsorship that are implemented in ASEAN countries. A multidisciplinary approach including applying the principles of semiotics and marketing techniques is employed to analyze the packs because a cigarette pack is an efficient advertising mini-billboard, outlasting its contents (cigarettes) even when discarded.
Stephen Hamann
