Global tobacco advertising, promotion, and sponsorship regulation
Freeman B, Watts C, Astuti PAS. Global tobacco advertising, promotion, and sponsorship regulation: what’s old, new, and where to next? Tobacco Control. 2022; 31:216-221. Focus: Tobacco advertising bans are unevenly applied to online and entertainment media. To maximize the impact of tobacco advertising bans, policies must also address evolving forms of promotion, including corporate communication campaigns and retail availability.
Comment: Promotion often includes public relations campaigns, targeted social media to youth, and the placement of tobacco-related materials and associated items that bring attention to smoking trends in retail shops. https://tobaccocontrol.bmj.com/content/31/2/216
Stephen Hamann
