13Apr
Global Marketing of IQOS: The Philip Morris Campaign to Popularize “Heat Not Burn” Tobacco: Report from Stanford University Outlines the Marketing Push by PMI for IQOS.
Jackler RK, Ramamurthi D, Axelrod A, Jung JK, Louis-Ferdinand NG, Reidel JE, Yu AWY, Jackler LM, Chau C. Global Marketing... read more