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How first use became an epidemic of use.

The following investigative report reveals the reason Juul, the innovative e-cigarette captured 40% of the US e-cigarette market in just 2 years; both nicotine potency and marketing drove this product.

“The San Francisco startup that invented the groundbreaking Juul e-cigarette had a central goal during its development: captivating users with the first hit.”

https://www.reuters.com/investigates/special-report/juul-ecigarette/

by Dr.Stephen Hamann

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