Personalized messaging helps smokers quit …
Personalized messaging helps smokers quit in a randomized clinical trial in China Lin H, Liu Y, Zhang H, et al. Assessment of a Text Message–Based Smoking Cessation Intervention for Adult Smokers in China: A Randomized Clinical Trial. JAMA Netw Open. 1 Mar 2023;6(3):e230301.
https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2801838
“In this randomized clinical trial of 722 current smokers in China, participants who received the behavior change theory–based smoking cessation intervention using personalized text messages had a 6-month quit rate that was twice that of participants who received an intervention using non-personalized text messages.”
Stephen Hamann
