Discounting of online e-liquid products can generate…
Discounting of online e-liquid products can generate sales that boost addiction Yang Q, Ma S, He Y, et al. What types of e-liquid products were more likely to offer price promotions? Tobacco Control. Published Online First: 17 May 2023. doi: 10.1136/tc-2022-057781
Out of 14 407 e-liquid products analyzed, 92.5% were offered at a discounted price. On average, the price discount for the 13 324 products that had discounts was 16.84 cents/ml across the five stores. Among the three forms of nicotine (salt, freebase, and nicotine-free), salt e-liquids had the highest average price discount… Our findings suggest that e-liquids with salt nicotine have a higher average price discount when sold online, which may influence consumer purchasing behavior.
https://tobaccocontrol.bmj.com/content/early/2023/05/17/tc-2022-057781.info
Note: Salt e-liquids have high nicotine levels that can result in rapid addiction to e-cigarette use.
Stephen HamannDiscounting of online e-liquid products can generate sales that boost addiction
