Understanding youth nicotine use requires surveys online

Rath JM, et al. Identifying message themes to prevent e-cigarette use among youth and young adults. Prev Med. 2021 Jun 10;106683. Online ahead of print.“A national [US] sample of 15- to 24-year-olds (N = 1564) was recruited via an online panel in May 2020. Participants endorsed a series of vape-related attitudinal items… Findings were used to inform the development of truth® campaign messaging focused on reducing the prevalence of e-cigarette use among youth and young adults.”

Foxon F. Estimating E-Cigarette Use Prevalence among US Adolescents Using Vaping-Related Online Search Trends. Subst Use Misuse. 2021 Jun 10;1-5. Online ahead of print.
“Online search trend data may provide reasonably reliable and more frequent estimates of adolescent e-cigarette use prevalence at substantially lower costs than traditional surveys. Such additional data may help to assess immediate impacts of policies and events.”

Note: The rapid change in adolescent alternative nicotine use patterns makes online monitoring of messages and trends vital to prevent such use. Stephen Hamann

Stephen Hamann

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