Electronic media drives tobacco use susceptibility among youth
Li X, Borodovsky J, Kasson E, et al. Exploring how tobacco advertisements are associated with tobacco use susceptibility in tobacco naive adolescents from the PATH study. Prev Med. 2021 Aug 3;106758. Online ahead of print.
https://www.sciencedirect.com/science/article/abs/pii/S0091743521003273
“Among tobacco naïve adolescents (N = 9455), tobacco ads exposure was positively associated with tobacco use susceptibility, compared with the non-exposure group. Seeing cigarettes/other non-ENDS [electronic nicotine delivery systems] tobacco products only was associated with a 1.64 increase in odds being susceptible to tobacco use; tobacco ads exposure via a website and/or social media sites only (cigarette/other non-ENDS tobacco, AOR: 1.87, 95%CI: 1.25-2.81; ENDS, AOR: 2.25, 95%CI: 1.43-3.55) was associated with higher odds of tobacco use susceptibility, compared to the non-exposure group. With rapidly increasing rates of ENDS use in adolescents, it is crucial that advertisements promoting the initiation and continued use of ENDS are strictly regulated, especially among advertisements that are online and on social media sites.”
Stephen Hamann
