Dewhirst T. Co-option of harm reduction by Big Tobacco. Tobacco Control
Dewhirst T. Co-option of harm reduction by Big Tobacco. Tobacco Control. Published Online First 12 Aug. 2020 : “Multinational tobacco companies, such as British American Tobacco (BAT) and Philip Morris International (PMI), have adopted harm reduction in their public relations initiatives and marketing communication, which provides them an opportunity to showcase their engagement in new product development of self-styled ‘next-generation products’… The underlying goal, however, for the tobacco industry is the maximisation of sales, profit and return to shareholders, which places them at odds with serving a mandate of harm reduction… The conclusion reached [by scholars], in the USA context, is that ‘e-cigarette use currently represents more population-level harm than benefit’.”
https://tobaccocontrol.bmj.com/content/early/2020/08/11/tobaccocontrol-2020-056059
https://tobaccocontrol.bmj.com/content/tobaccocontrol/early/2020/08/11/tobaccocontrol-2020-056059.full.pdf
Stephen Hamann
