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Another E-cigarette Settlement of $235 Million for Predatory

Another E-cigarette Settlement of $235 Million for Predatory Advertising, Addiction, and Injury in the US Business Wire. Lieff Cabraser and Co-Lead Counsel Announce Historic $235M Comprehensive Settlement with Altria in National JUUL Youth E-Cigarette Predatory Advertising, Addiction, and Injury Cases. 10 May 2023

Unprecedented in scope, speed, and significance, the global settlement, reached just after plaintiffs concluded their case in the bellwether trial in San Francisco, is the culmination of four years of a vast, unrelenting effort by plaintiffs and their counsel to hold Altria accountable for the 21st century’s ‘cigarettes redux’ youth nicotine plague.

https://www.businesswire.com/news/home/20230510005894/en/Lieff-Cabraser-and-Co-Lead-Counsel-Announce-Historic-235M-Comprehensive-Settlement-with-Altria-in-National-JUUL-Youth-E-Cigarette-Predatory-Advertising-Addiction-and-Injury-Cases

Comment: This settlement adds to the earlier settlement with 6 US states and the District of Columbia for $462 million US against Juul Labs for misrepresenting and marketing electronic cigarettes, especially to adolescents.

Stephen Hamann

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