US Court-Ordered Anti-smoking Advertisements reach only 40% of adults overall and only one third of young adults.
Chido-Amajuoyi OG, Yu RK, Agaku I, Shete S. Exposure to Court-Ordered Tobacco Industry Antismoking Advertisements Among US Adults. JAMA Netw Open. 2019;2(7):e196935. | Research found the “estimated exposure to court-ordered antismoking advertisements was 40.6% (95% CI, 37.5%-43.7%) among the full sample and 50.5% (95% CI, 41.4%-59.6%) among current smokers. Exposure was lowest among those aged 18 to 34 years (37.4%; 95% CI, 28.0%-46.8%), those with a high school education or less (34.5%; 95% CI, 29.3%-39.8%), and those with household annual income less than $35 000 (37.5%; 95% CI, 32.0%-42.9%).”
It is important to note that, “exposure was relatively lower among several subgroups, including individuals aged 18 to 34 years, only one-third of whom reported exposure. Increasing the duration of antismoking advertisements as well as expanding their coverage to youth-oriented media may increase their potential public health impact.”
Comment: Such limited coverage does not compare with the usual reach of commercial advertising coverage and would benefit with extension/expansion to reach critical subgroups.
Credit : jamanetwork.com
