Two studies show that the vaping industry is using advertising, promotion and scholarships to promote vaping in the US and Japan
“We discovered 21 entities that were offering 40 scholarships to youth and/or young adults… These scholarships originated from diverse segments within the vaping industry, including e-cigarette manufacturers, e-cigarette distributors, e-cigarette review websites and e-liquid manufacturers….”
Baler G, Paci K, Kowitt SD, Goldstein AO. Vaping industry-funded academic scholarships. Tobacco Control. Published Online First: 26 December 2019.
https://tobaccocontrol.bmj.com/content/early/2019/12/26/tobaccocontrol-2019-055158
“The multivariable logistic regression showed that the use of combustible or heated tobacco and perceiving e-cigarette use as an attractive behavior were associated with having used e-cigarettes. Interest in fruit flavors, stylish design and function of e-cigarettes, and the influence of friends using e-cigarettes were major reasons for their use. Although e-cigarette users are still a minority among this population, the flavors and design of e-cigarette products attract young people, and gain popularity in the youth community.”
Okawa S, Tabuchi T, Miyashiro I. Who Uses E-cigarettes and Why? E-cigarette Use among Older Adolescents and Young Adults in Japan: JASTIS Study. J Psychoactive Drugs. 2019 Dec 31:1-9. [Epub ahead of print].
https://www.tandfonline.com/doi/full/10.1080/02791072.2019.1708999
by Dr.Stephen Hamann
