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Respiratory disease and death from electronic cigarette use results…

Respiratory disease and death from electronic cigarette use results in Bloomberg Philanthropies launching a $160 million initiative against flavored e-cigarettes.

The creation of the initiative comes as health authorities in 33 US states are investigating more than 450 cases of severe respiratory illnesses associated with vaping, with many cases involving teens and young adults. A CDC health advisory released in response to these alarming incidents encourages e-cigarette users to stop using these products while investigations into the cause of these illnesses are ongoing.

E-cigarettes are uniquely dangerous for kids due to nicotine’s highly addictive properties and its impact on their developing brains: adolescent exposure to nicotine can reduce attention, learning and memory. Juul—which now represents over 70 percent of the e-cigarette market in the United States—delivers high levels of nicotine, with each Juul pod delivering as much nicotine as a pack of 20 cigarettes. There is also substantial evidence that e-cigarette use increases the risk of using combustible tobacco cigarettes among youth and young adults.

E-cigarette companies and the tobacco companies that back them are preying on America’s youth. They are using the same marketing tactics that once lured kids to cigarettes, and the result is an epidemic that is spiraling out of control and putting kids in danger of addiction and serious health problems,” said Michael R. Bloomberg, Bloomberg Philanthropies Founder and WHO Global Ambassador for Noncommunicable Diseases. “Congress and the federal government have the responsibility to protect children from harm, but they have failed – so the rest of us are taking action. I look forward to partnering with advocates in cities and states across the country on legislative actions that protect our kids’ health. The decline in youth smoking is one of the great health victories of this century, and we can’t allow tobacco companies to reverse that progress.

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